The strategies for the monetization of mobile health apps

by Stefan

If you have developed a health app with some brilliant features such as a unique user interface, an amazing user experience, valuable content, and a perfect audio kit, your next step should be to monetize it.

A medical mobile app must complement the business goals of the owners of the apps. The best method is to integrate a monetization strategy right from the start instead of doing that later once the app has been developed and has also acquired several users. The optimization model of a mobile app depends on the type of business you are doing through the app.

There is a misconception among business owners that medical apps are not for business. In fact, a medical app can be highly profitable for business owners if you can offer high quality health services.

Free and Premium versions

The business model for the medical app is the most used and successful. With this model, you can offer two versions of your app to the users. The free version ought to have limited user access to the basic functions and it should be accessible to all and sundry.

The premium version should be for those who pay for it. The premium features should not be available to free users to maintain the element of privileged usage.

The basic concept is that you let the users download the app and keep it on their mobile phones for free. That’s how users can explore different sections of the app and make themselves familiar with different free and paid services. Once they have explored the app, they are in a better position to decide whether to pay for the premium version of the app or not. That’s where trust-building starts. First, offer them something valuable for free. This can be a one-time option to talk to a physician and get a prescription for a health condition.

Localized Ad Campaigns

If you cram your healthcare mobile app with a plethora of advertisements, you will end up frustrating your users. No one likes an ad to pop up while he or she is consulting with a physician or reviewing a dietary routine. Instead, you can opt for relative advertising. Some of the mobile advertising partners tend to localize the ads with the help of beacons and GPS. By using these technologies, you can introduce real-time targeted ads for the mobile app that will also connect to user experiences.

For example, if the doctor on the mobile app has prescribed medicine to a user, you can send a push notification to the user about a nearby drug store that carries a beacon. The drug store will pay you for sending the notification and you can award coupons to the users to make them shop from that drug store. However, you should make sure that the drug store has got the medicine that the doctor has prescribed to the user.

The best way to use localized ads is to provide your users with multiple options to shop from. This will build trust between you and the user.

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